Think Dirty – Shop Clean

Think Dirty is your ultimate skincare, beauty scanner, and ingredients checker—designed to help you decode labels and make safer choices. Loved by over 7 million users, our app makes learning about potentially toxic ingredients in your skin care and cosmetic products easy. Scan the barcode, and Think Dirty app instantly delivers easy-to-understand, trustworthy product ratings and ingredient analysis. Whether comparing products or scanning items in-store, Think Dirty empowers you to shop smarter and live cleaner.

WHY THINK DIRTY?

• Ingredient-Focused Ratings: Think Dirty® uniquely evaluates products based solely on their chemical content, not brand reputation or marketing claims.

• No Greenwashing: We don’t consider environmental or social factors that can artificially lower a product’s toxicity rating – our focus is strictly on health-related impact.

• Truly Independent: Think Dirty® remains unaffiliated with third parties, ensuring unbiased, consumer-first product assessments.

TOP FEATURES:

• Scan or Search Products Instantly: Compare over 2.6 million products – skincare, personal care, cosmetics, household, baby, and pet items – and get detailed health impact breakdowns.

• Real-Time Rating (Premium & All Access): Instantly scan beauty, skincare, cosmetic, and household products for immediate ratings – no waiting required!

• Personalized Ingredient Preferences (Premium & All Access): Pre-select allergens and ingredient preferences for a personalized shopping experience. You'll also receive alerts if carcinogens or harmful ingredients are detected in your viewed products.

• Ingredient Checker & Alerts (Premium & All Access): Flag allergens or harmful ingredients ahead of time and get alerts if they're found in products you scan or view.

• Curated Safe Product Lists (Premium): Browse categories such as Mineral Sunscreens, Vegan Makeup, SLES-free skincare, and more.

• Ingredient Lookup Tool (Premium): Search any skin care ingredient to understand its safety, origin, and usage across products.

• Dirty Meter®: Our signature visual rating system shows ingredient concerns, health impacts, and certifications at a glance.

• My Bathroom Rating: Check how clean your current products are. Track your clean beauty progress over time.

• Upvote Unrated Products: Help us grow the database by upvoting products that need a rating – especially useful for international or indie brands.

• Shopping Lists: Save clean products you love and organize your wishlist.

• Shop Now Button: Purchase directly from trusted retailers like Amazon, Sephora, The Detox Market, Well.ca, and more.

• UPC + OCR Submissions: Can’t find a product? Use OCR to scan the barcode and ingredients label and submit. Contributors will receive a discount code and notification once the product is added!

LOVED BY EXPERTS:

Recommended by: Dr. Amen, Dr. Darshan Shah, Dr. Anthony Youn, and Dr. Mindy Pelz

Awarded:

• App Store “App of the Day”

• App Store Changemaker 2023

• Fast Company World Changing Ideas Awards – Overall Winner, 2020

• Trusted by 7M+ Users

PRESS & PRAISE:

“What changed my routine and really my life is the Think Dirty app.” – Ruby Rose

“It helps me make informed choices on products I bring home.” – TED Blog

“Think Dirty miiiight be the best app ever.” – Grist

“An App That Helps You Find the Safest Make-up.” – The Atlantic

“Tse’s mission is personal—her mother is a breast cancer survivor.” – Fast Co. Exist

“A tool like Think Dirty lets consumers push for non-toxic products.” – Campaign for Safe Cosmetics

Featured in:

Bloomberg, The New York Times, O Magazine, NPR, Allure, Glamour UK, Fast Company, Refinery29, The Atlantic, NYMag, Consumer Reports

As a small team, we diligently work to accommodate the overwhelmingly positive number of user submissions (especially from international users) to our database.

We appreciate constructive feedback. Please email us at [email protected] if you have comments or suggestions. ^__^