Hello! Welcome To Apella. So glad you are here! Shopping is more than a just transactional activity. Its more of an emotional process, with personal touch being its essence. Its been quite sometime now that we started shopping online. There’s something we have been missing though, all along the way. Two things in particular- a personal connection with the seller and pocket friendly customized outfits. We are sure you have been missing them too. After browsing through countless brands online, taking feedback from people around us and combining in them our own experience as customers, we realized that Online Shopping lacked that very essence of buying. That’s why APELLA was launched. More than just a brand selling you outfits that leave you thinking “I should have been taller or slimmer or shorter” At APELLA, we care about those little requirements of yours and then reshape the products, so that you embrace yourself the way you are. Think of a brand where your feedback matters; your little requirements matter; where ‘YOU MATTER’; where someone can recommend the perfect size for you, or even make changes based on what you ask them to. THAT VERY BRAND IS APELLA! As we try to reshape the online shopping experience, we welcome you aboard on this journey...