MatMaX

MatMaX™ is a matrix metric conceived as a work tool for innovative entrepreneurs.

MatMaX helps quantify the maturity level of a product innovation project in two dimensions:

• The Technical Readiness Level (TRL)

• The Commercial Readiness Level (CRL)

Position your project or startup onto the matrix grid, using the levels definitions. Identify:

• your current objective maturity status

• the next levels to be reached

• the actions to be taken to reach them

MatMaX is a powerful dynamic tool enabling you, depending on the position in the matrix, to identify and activate expertise and coaching in:

• R&D and product management

• Marketing & Industrial design

• Sales & Business development

• Organisation & Governance

• Financing

• Intellectual property & Legal