HighOnBuzz

Description

HighOnBuzz is an Influencer Marketing and Collaboration SAAS platform for Brands and Influencers. It will help Brands in finding the right influencer using their Insta performance metrics and seamlessly carry out Campaign workflow management. HighOnBuzz is an Influencer Marketing agency and will create campaigns on behalf of Brands. In future this platform will be offered as SAAS to Brands and creative agencies to create and execute campaigns.
The core of this platform is Influencer and their metrics which will help Influencer grow their business by applying to campaigns and will help Brands to find the right influencer for their campaigns. To start with HOB Admin will create campaign on behalf of Brand, search influencer and add influencer to campaigns.
We will have 3 kinds of users:

1. Influencers
Able to analyse their Insta Metrics in detail.
Apply for Campaigns posted by Brand or HOB Admin on behalf of Brand

2. Brands
Search for influencer in Influencer Discovery using metrics like
Create Campaign and search for influencer using insta metrics to add them to campaign
Review and accept or decline influencer basis insta metrics when they apply for a campaign.
Auto-update the campaign status against influencer using their InstaID and Campaign Hashtag if campaign has gone Live

3. HighOnBuzz(HOB) Admin
Manage Influencer Database
Create Campaign on behalf of Brand. Search and add influencers to the campaign using Insta metrics
Monitor the campaign progress by real time validation of posts using hashtag against InstaID.