San Lorenzo Lucina

Description

BASILICA OF SAN LORENZO IN LUCINA: A SUGGESTIVE SOUND EXPERIENCE IS BORN WITH AN ORIGINAL SOUNDTRACK AND THE VOICE OF MONICA GUERRITORE
Creation of a reception space for the visitor, development of a new visual identity project with the production of an unprecedented audio tour and a soundtrack dedicated to the story of its artistic heritage. The new project 'From tourist to pilgrim' also includes: a rental point for audio guides and radio guides, fixed interactive stations, a signage system, a sales point for material designed and produced by D'Uva, the website and all social channels, including the management of live Facebook visits.

The great actress Monica Guerritore gave voice to the audio guide and played the matron Lucina, from whom it is said that the Basilica of San Lorenzo took its name. The audio tour is accompanied by an original soundtrack, specially composed by Enrico Gabrielli with 19'40", a musical reality with a transversal and informative approach to classical, electronic and contemporary music that signs the soundtrack of a museum audio tour for the first time.

Project in collaboration with: Basilica of San Lorenzo in Lucina
Work team: Ilaria D'Uva, Vanni del Gaudio, Giulia Ponti, Daniele Piras, Andrea Barletti, Francesca Ummarino.