The company Demi trade plus doo was founded in 1990 in Nikšić, then under the name STR Style. At that time, it became one of the first private companies in Montenegro, and thus among the first to import, distribute and sell cosmetics and preparations.
Retail stores:
The first retail facility was opened in Nikšić in 1990, under the name STR Style. With the expansion of successful business, there was a need to expand the range and open new business units. Thus, by 2000, 3 more retail stores were opened under the name "Style", which in 2002 were transformed into exclusive perfumeries "Style-exclusive" - the first perfumeries of this type in Montenegro. Since 2010, franchise make-up facilities "FLORMAR" have been included in our chain of retail stores, and since 2017, listening to the requirements and needs of our consumers, we have also established "EVELINE COSMETICS - BEAUTY AND MAKE UP STORE" retail stores.