D3tv&fm

Description

Just as television and the new media are helping to embed the reflexes of imported cultures in people's habits, so they should play the role of bulwark and sentinel in the construction of an African cultural pride.

The liberalization of broadcasting has paved the way for a proliferation of content inspired by other cultures, which is having a negative impact on the younger generation. In this proliferation of channels (TV and radio), very little content is geared towards African values and the centuries-old instruments that have forged the identity of the African continent.

The entertainment content most popular with viewers, such as series, reality shows, films, documentaries and themed magazines, give little prominence to subjects highlighting African authenticity.

Africa needs to tell its own story. The other Africa, that of our ancestral values, deserves to be told to the new generation. African cultures must have their rightful place in the universal audiovisual landscape. Each African country alone represents a wealth of stories and knowledge that deserve to be told and exploited.