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We’re KOI—keeping your shoe game strong and your style unapologetic. Born in Manchester at the end of 2016, we started crafting heels in the very building that’s now our head office. Family-run and built on generations of passion, we found our true identity with styles like the "Jinx Mystic Charm Trainers" and "HYDRA All Black Matrix Platform Boots" —trailblazers that shaped the brand you know today.
Like us, our customers are bold, visionary, dreamers—edgy with a nostalgic gamer spirit. Quality isn’t just a promise; it’s an obsession. Every pair is built to last, designed for those who refuse to blend in.